The £10 Coffee: Are We Paying for the Drink or the Experience?

Hameed J

The £10 Coffee: Are We Paying for the Drink or the Experience?

Business - B2-C1 | Advance Level

8 $

Aug. 03 Mon , 11:00 USA

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Description

In this session, you will discuss why consumers are willing to pay high prices for products with low production costs. You will practise expressing opinions, debating value and pricing, and supporting your arguments with real-world examples. By the end of the session, you will feel more confident discussing business, marketing, and consumer psychology in English.

Session Activities

1: How often do you buy coffee from a café?

2: What is the most expensive drink you've ever bought?

1: Would you ever pay £10 for a cup of coffee? Why or why not?

2: What do customers actually pay for besides the coffee itself?

3: Is it fair for businesses to charge high prices if people are willing to pay them?

4: How important is branding when deciding what to buy?

5: Does an expensive product automatically seem better? Why?

6: Are luxury cafés selling coffee or an experience? Explain your answer.

7: Do you think social media has encouraged people to spend more on premium products? How?

8: What products do you think are overpriced, and why do people continue buying them?

Perceived value (noun phrase)

the value customers believe a product has, regardless of its production cost. Example: Luxury brands rely heavily on perceived value.

Markup (noun)

the amount added to the cost price to determine the selling price. Example: Restaurants often apply a high markup to drinks.

Brand loyalty (noun phrase)

when customers continue buying from the same brand because they trust or like it. Example: Strong brand loyalty allows some companies to charge higher prices.

Get ready for an engaging 10 minutes where you'll receive valuable feedback from your tutor regarding vocabulary, pronunciation and grammar mistakes

Rules

Be kind and respectful to everyone.

No flirting! If someone doesn’t want to share their social media or phone number, respect their choice.

Let everyone have a chance to speak.

Please avoid smoking or drinking while talking.

Keep your camera on at all times.

Note: If you break any of these rules, you may be banned