Famous Faces, Big Influence: The Power of Celebrity Endorsements

Hameed J

Famous Faces, Big Influence: The Power of Celebrity Endorsements

Business - B2-C1 | Advance Level

8 $

Jul. 09 Thu , 11:00 USA

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Description

In this session, you will explore the impact of celebrity endorsements on advertising and consumer decisions. You will practise expressing opinions, supporting arguments with examples, and discussing ethical and business issues. By the end of the session, you will feel more confident discussing marketing, media, and consumer behaviour in English.

Session Activities

1: Do advertisements influence your shopping decisions? Why or why not?

2: Have you ever bought something because someone recommended it?

1: Do celebrity endorsements influence the products people buy? Why or why not?

2: Are celebrities the best people to advertise products? Why?

3: Should celebrities only promote products they personally use?

4: Do you trust recommendations from celebrities or from ordinary people more? Why?

5: What happens if a celebrity promotes a poor-quality product? Who is responsible?

6: Are social media influencers replacing traditional celebrities in advertising? Why?

7: Should there be limits on what celebrities are allowed to endorse? Why or why not?

8: Can celebrity endorsements have a positive impact on society? Give examples.

Endorsement (noun)

public support or promotion of a product, service, or brand

Credibility (noun)

the quality of being trusted or believed Example: A celebrity's credibility can affect how people view a product.

Consumer (noun)

a person who buys or uses products or services Example: Consumers are influenced by many different types of advertising.

Get ready for an engaging 10 minutes where you'll receive valuable feedback from your tutor regarding vocabulary, pronunciation and grammar mistakes

Rules

Be kind and respectful to everyone.

No flirting! If someone doesn’t want to share their social media or phone number, respect their choice.

Let everyone have a chance to speak.

Please avoid smoking or drinking while talking.

Keep your camera on at all times.

Note: If you break any of these rules, you may be banned